By Tom Parker
“Peaches,” Tom Brown said. “For five years I asked hundreds and hundreds of people in the Wichita area about what kinds of produce they would pay a premium for, and, I’m serious, I think 99 percent of them said fresh peaches.”
That’s because a fresh-picked, straight-off-the-tree peach is a succulent explosion of tangy sweetness that simply cannot be experienced when plucked from grocery store shelves. Like other kinds of vegetables and fruits which have been bred to favor longevity and durability over taste—tomatoes comes to mind—form does not guarantee flavor, and flavor is the ultimate goal for producers like Brown.
Meadowlark Farm, which Brown co-owns with his wife, Gina, sprawls across 80 acres near Wichita, with about 20 acres devoted to peaches and 15 acres to apples. The you-pick operation was one of three Wichita-area farms showcased during the Produce Farm Twilight Tour, held on Monday, August 7. Sponsored by K-State Research and Extension, Kansas Beginning Farmers Coalition, Kansas Farmers Union and the Kansas Department of Agriculture, the tour also included discussions on the Food Safety Modernization Act and how it will apply toward small-scale producers.
Meadowlark Farm, a you-pick operation near Wichita, devotes about 20 acres to peaches.
The farms were chosen for the varied nature of their business operations and marketing, said Rebecca McMahon, a horticulture agent with Sedgwick County Extension Service.
While the Browns operate an expansive agritourism business where customers come to the farm to pick their own peaches and apples, Donna McClish, owner of Common Ground Producers and Growers, takes the opposite approach by delivering fresh organic fruits and vegetables to her clients, most of them senior citizens. Leah Dannar-Garcia, owner of Firefly Farm, favors a hybrid approach by selling, and delivering, the bulk of her produce to local restaurants while opening the farm for monthly farmers markets with other produce vendors.
Leah Dannar-Garcia of Firefly Farm
The latter, she said, is more about building community than about making money.
“I’m trying to connect growers who have a similar world view with customers who want locally-grown organic foods,” Dannar-Garcia said.
“There’s an incredible demand for ethically and morally grown fruits and vegetables in the local food system, both retail and wholesale. To me, it’s all about the flavor. I’m chasing the flavor, and my goal is to offer a specialty crop in small quantities to people who appreciate flavor.”
In the three years Firefly Farm has been in operation, its customer base has grown from three restaurants to 17. Demand has steadily increased. The heirloom tomato crop—the farm’s specialty—enlarged fivefold last year, and this year the number of tomato varieties doubled. In addition, the farm has greatly diversified its spring, summer and fall crops.
Future plans include adding a processing building that will include two commercial coolers and a cool-storage space, as well as a commercial kitchen and rentable venue space, Dannar-Garcia said. As they expand, everything is geared toward compliance with the Food Safety Modernization Act Produce Safety Rule, or FSMA. The legislation, whose final rules were published in 2015, is the first mandatory federal standard for growing, harvesting, packing and holding fresh produce. Though its regulations are not directly applicable to the smaller scale of many Kansas producers, both Dannar-Garcia and Brown feel that it’s just a matter of time.
Firefly Farm Firefly Farm sells, and delivers, the bulk of its produce to local restaurants.
“We think it will be a few years before it applies to us, but we need to be prepared,” she said. “The policy of our farm has always been ‘the minimum plus one.’ We always want to go beyond the minimum, in all things. We want to be a quality operation and our theory includes doing more than the minimum in all we do.”
Brown agreed. “Eventually,” he said, “it will come to us.”
The Browns purchased the land in 2010 with the idea of creating a you-pick retail orchard. “Our preference is to have people come out here, hence we have a nice place that’s pleasant and inviting,” Brown said. “We see this as an opportunity to serve customers.”
Prior to that, Brown solicited other Kansas growers for advice. While much of it involved the propagation of peaches and apples, others detailed logistical improvements that would not only make the operation more consumer-friendly, but safer as well.
“For example, the layout of the driveway should be in the shape of a herringbone so people don’t have to do 14-point backups and run over children,” Brown said. “That’s important, because we want lots of children running around.”
Tom Brown of Meadowlark Farm
Family-friendly amenities include playground equipment, covered picnic tables, well-marked paths leading to the most favorable picking locations and a general store. Customers can walk to picking locations or be ferried in a trailer pulled by a tractor.
Though produce safety procedures are adhered to, part of Meadowlark Farm’s emphasis is on consumer education. “We’re a conventional farm and we spray pesticides,” Brown said. “Everything we sell is unprocessed except for our hard cider, which is a different deal with a different regulatory compliance. We tell people that if they want to eat it, they have to wash it. If they don’t wash it, it’s on them. We do wash potatoes, though, because nobody’s going to buy a potato that’s covered with dirt.”
Helena Chiebao is a Postdoctoral Research Associate at the KSU Urban Food Production and Postharvest Handling Laboratory.
During a meal break, Helena Chiebao, Postdoctoral Research Associate working with Dr. Eleni Pliakoni at the KSU Urban Food Production and Postharvest Handling laboratory, spoke about the basics of post-harvest handling for small-acreage fruit and vegetable growers. Rebecca McMahon, horticultural agent with KSU Research and Extension in Sedgwick County, and Barbara Patterson, Government Relations Director for the National Farmers Union, spoke about FSMA and upcoming training sessions to help meet compliance.
Barbara Patterson of National Farmers Union
“The reality is that everyone growing produce should be thinking about produce safety, even if they’re not selling it,” McMahon said. “For those of you who do sell produce to other consumers, there are commonsense things that you can and should be doing regardless of food safety regulations.”
Contamination can derive from multiple sources, from sick people, from soil through animal waste or water contamination, even from tools and building equipment that can harbor food-borne pathogens. “You don’t want to get paranoid about it, but you should be cognizant of it,” she said.
“Food safety is really important, but it’s also important that you keep growing produce,” Patterson said. “We want to make sure we can meet both of those objectives. Some farmers are going to go out of business because of FSMA, according to the FDA, and we want to avoid that as much as possible. We know a lot of farmers are going to be exempt, but it’s really important that you know what’s expected of you and how to push back against a buyer who asks about FSMA compliance.”
The final stop for the evening was Common Ground Producers and Growers. Co-owner Donna McClish greeted the participants with a notice: “This is an organic farm, so there are weeds,” she said.
The operation is unique in that it delivers fresh organic produce to senior centers, senior high-rises and mixed multiple high rises with seniors and the disabled. The idea flourished after a coordinator for a senior facility told her that while a supplemental food assistance program provided vouchers to be used at farmers markets, seniors had neither transportation nor local farmers markets, leaving them in a virtual Catch 22. And with fewer and fewer grocery stores in an expanding urban area, many seniors were trapped in a food desert without access to healthy food.
Common Ground Producers and Growers delivers fresh organic produce to senior centers, senior high-rises and mixed multiple high rises.
By the end of 2014, the year the farm began delivering, they served 11 senior centers and residences. Since then, they’ve grown to 29, and the list of centers asking to be included keeps growing as well.
“The demand is greater, the quantity is greater,” McClish said. “Fortunately, we have a community of growers who work with us.”
Pricing is discounted because they can’t sell at regular farmers market prices. “Ours is not a bottom-line system, ours is a if-you-need-food, we-can-provide-food-for-you system,” she said. “Our motto is, all are fed and no one is hungry. We don’t turn anyone away. We take all forms of payment, but if they don’t have any money, they get fed anyway. We’ll even barter.”
The farm has about five acres under cultivation, with pumpkin, acorn and butternut squash, zucchini, collard greens, spinach and purple hull peas—a Southern specialty similar to black-eyed peas.
“What is happening just thrills my heart,” McClish said. “Everyone is benefitting on both ends. The growers are making extra income during the growing season, and the seniors are getting fresh produce at a reduced cost.”
Donna McClish of Common Ground Producers
Meanwhile, requests to add more senior facilities keep coming in. Common Ground is looking into adding staff and more delivery vans to keep up with demand.
“We’re going to be moving things along out here,” she said. “We move the food from the farm to the table.”
Sponsors for the tour included K-State Research and Extension, Kansas Beginning Farmers Coalition, Kansas Farmers Union and the Kansas Department of Agriculture.
Kansas Farmers Union is co-sponsoring additional educational events around the state for specialty crop growers. These events are open to the public and growers can register to attend. Look for Kansas Farmers Union at the following events to learn about the Food Safety Modernization Act. The KFU FSMA Booth will be at Mother Earth News Fair in Topeka at the Expo Center, October 21-22, 2017; Kansas Rural Center Farm and Food Conference in Manhattan Four Points Sheraton, November 17-18, 2017; Kansas Farmers Union Annual Convention, Emporia Avaste’ Hotel Conference Center, December 1-2, 2017.
Training meetings will be held in the following locations: Intro to FSMA Training – Fort Scott on November 9, 2017; Produce Safety Workshop in Wichita November 14 and Colby November 15, 2017. Growers wishing to attend the one-day FSMA Training meeting for certification can attend the Workshop that will be offered at the Great Plains Growers Conference in St. Joseph, Missouri on January 11, 2018. The conference runs January 11-13, 2018. Please stop by one of the events to visit and learn about product safety or contact Mary Howell for more information, firstname.lastname@example.org or call 785-562-8726.
Kansas Farmers Union is the state’s oldest active general farm organization working to protect and enhance the economic interests and quality of life for family farmers and ranchers and rural communities. For more information, visit www.kansasfarmersunion.com or call 620-241-6630.
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If you would like more information about the Producer Farm Twilight Tour or KFU’s participation in the Local Food Safety Collaborative, please call Mary Howell at 785-562-8726 or email Mary at email@example.com.
Photo: Produce Farm Twilight Tour attendees learn about diversification on Firefly Farm in Wichita on August 7. In the three years the farm has been in operation, its customer base has grown from three restaurants to 17. Available here.
Photo: Leah Dannar-Garcia of Firefly Farm says, “To me, it’s all about the flavor. I’m chasing the flavor, and my goal is to offer a specialty crop in small quantities to people who appreciate flavor.” Available here.
Photo: Meadowlark Farm, a U-pick operation, was one of three Wichita-area farms showcased during the Produce Farm Twilight Tour, held on Monday, August 7. Sponsored by K-State Research and Extension, Kansas Beginning Farmers Coalition, Kansas Farmers Union and the Kansas Department of Agriculture, the tour also included discussions on the Food Safety Modernization Act and how it will apply toward small-scale producers. Available here.
Photo: “Peaches,” Tom Brown of Meadowlark Farm said. “For five years I asked hundreds and hundreds of people in the Wichita area about what kinds of produce they would pay a premium for, and, I’m serious, I think 99 percent of them said fresh peaches.” Available here.
Photo: Wichita’s Common Ground Producers and Growers is unique in that it delivers fresh organic produce to senior centers, senior high-rises and mixed multiple high rises with seniors and the disabled.By the end of 2014, the year the farm began delivering, they served 11 senior centers and residences. Since then, they’ve grown to 29, and the list of centers asking to be included keeps growing as well. Available here.
Photo: “What is happening just thrills my heart,” Donna McClish of Common Ground Producers and Growers said. “Everyone is benefitting on both ends. The growers are making extra income during the growing season, and the seniors are getting fresh produce at a reduced cost.” Requests to add more senior facilities keep coming in and Common Ground is looking into adding staff and more delivery vans to keep up with demand. Available here.
Full Produce Farm Twilight Tour flickr photo album available here.
Kansas Farmers Union is the state’s oldest active general farm organization working to protect and enhance the economic interests and quality of life for family farmers and ranchers and rural communities. We believe family ownership of farm land is the basis for the world’s most viable system of food and fiber production, and that maintaining this family farm system will preserve our natural and human resources.
Graphic: Kansas Farmers Union logo available here.